With a voice that has been described as smooth, soulful and enchanting, Imar Shepard's dulcet tones perfectly illustrate the essence of Rhythm & Blues, Reggae and Lover's Rock. His unique sound is not only heard regularly on local Jamaican radio stations but has won the hearts of audiences overseas too . This young, charasmatic singer songwriter was born and raised in Saint Thomas, Jamaica . The same parish that bought you popular reggae artists Bushman, Prophecy and Pressure Busspipe.
Good, clean, positive and uplifting music has always been an intregal part of Imar Shephard's life, raised in the church he found he had a passion for singing at a relatively early age but never really took the art serjously until he moved to Jamaica's capital city of Kingston in his late teens.. He explains, “While working at Tastee's (the island's popular patty company) I was invited to perform at the Annual Christmas party. Based on my performance, I received an automatic invitation to all company sponsored events, , beach trips and company functions. The coordinator at the time told me I had what it takes to be a star, a diamond in the rough, and from then I began this musical journey.”
His first big break came as lead singer of the Island touring band ‘Crucial’ who used to perform weekly at the Market Place on Red Hills Road in Kingston.